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Landing Page CRO

MarketingIntermediate

Analyzes HTML/React code to audit conversion-impacting elements including CTA placement, form structure, social proof, loading speed factors, and mobile optimization.

Trigger/cro
Frequency1-2x/month

Product marketer? Run /cro before launching a new landing page to check conversion potential

Growth PM? Quickly diagnose structural issues on low-converting pages

CROConversion RateLanding PageUX

How It Works

Run /cro [file] -> analyze page code
Phase 1: 4 checks in parallel
cta-audit
CTA placement/copy analysis
trust-check
Trust element audit
form-analyze
Form UX analysis
mobile-check
Mobile optimization check
Calculate conversion score + prioritize fixes
CRO score + improvement action list

Skill Code

# Landing Page CRO Audit Skill ## Trigger: /cro [file] When invoked on a landing page file: 1. Analyze page structure for conversion elements: **Above the Fold:** - Clear value proposition? (H1 clarity) - CTA visible without scrolling? - Hero image/video relevant? **Trust Elements:** - Social proof (testimonials, logos, numbers) - Security badges / guarantees - Case studies or results **Form Analysis:** - Number of fields (fewer = higher conversion) - Field labels clear? - Error handling present? - Progress indicator for multi-step? **CTA Analysis:** - Button contrast ratio - Action-oriented text (not "Submit") - Number of CTAs (too many = confusion) **Mobile:** - Responsive layout - Touch target sizes (min 44px) - Font readability (min 16px) 2. Output format: --- ## 📊 CRO Audit Report — Score: [X/100] ### 🔴 Critical Issues - [issue + specific HTML fix] ### 🟡 Quick Wins - [improvement + expected impact] ### 🟢 What's Working - [positive elements to keep] ### Recommended A/B Tests 1. [test hypothesis + expected lift] ---

Copy and paste into your CLAUDE.md to start using immediately.

How Landing Page CRO Works

Landing Page CRO reads your page's HTML/JSX code, evaluates it against conversion rate optimization principles — above-the-fold content, CTA placement, social proof, loading speed — and generates a prioritized improvement plan.

When to Use Landing Page CRO

Directly impacts revenue by identifying conversion blockers on your most important pages — ideal when conversion rates plateau and you need data-driven recommendations rather than subjective design opinions.

Key Strengths

  • Evaluates against proven CRO principles systematically
  • Identifies above-the-fold, CTA, and social proof issues
  • Generates prioritized recommendations by expected impact
  • Code-level analysis catches technical conversion blockers

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