Email Sequence Builder

MarketingIntermediate

Designs email sequences for onboarding, nurturing, re-engagement, and more. Generates complete campaigns including subject lines, body structure, send timing, and CTAs for each email.

Trigger/email

Frequency1-2x/month

CRM manager? Run /email onboarding to design a new subscriber onboarding sequence

B2B marketer? Plan a 7-email lead nurturing sequence in one go

EmailCRMNurturingAutomation

How It Works

Run /email [purpose] -> determine sequence type

↓

Phase 1: 3 design tasks in parallel

subject-gen

Generate subject lines

body-struct

Design body structure

timing-plan

Plan send timing

↓

Set sequence flow + branching conditions

↓

✓ 5-7 email sequence + send schedule

Skill Code

# Email Sequence Builder Skill
## Trigger: /email [purpose: onboarding|nurture|reactivation|launch]

When invoked:

1. Define sequence parameters:
 - Goal (conversion, engagement, retention)
 - Audience segment
 - Sequence length (5-7 emails)
 - Sending frequency

2. Generate each email:
 - Subject line (A/B variants)
 - Preview text
 - Body structure (hook → value → CTA)
 - CTA button text
 - Send timing (Day X, optimal time)

3. Output format:
---
## 📧 Email Sequence: [Purpose]

### Sequence Flow
Day 0 → Day 1 → Day 3 → Day 5 → Day 7 → Day 14

### Email 1: Welcome (Day 0)
**Subject A**: [subject]
**Subject B**: [subject]
**Preview**: [preview text]
**Body**:
- Hook: [opening line]
- Value: [key message]
- CTA: [button text + link destination]
**Trigger**: Signup completed

[Repeat for each email]

### Branch Logic
- If opened Email 3 → send Email 4A (deeper content)
- If not opened Email 3 → send Email 4B (re-engagement)
---

Copy and paste into your CLAUDE.md to start using immediately.

How Email Sequence Builder Works

Email Sequence Builder takes your campaign goal (onboarding, nurturing, re-engagement), designs a multi-email drip sequence with optimal timing, subject lines, body copy, and conditional branching logic based on user behavior.

When to Use Email Sequence Builder

Reduces email campaign design from days to minutes — especially powerful for SaaS onboarding sequences where the right email at the right time can dramatically improve activation rates and reduce churn.

Key Strengths

Designs complete drip sequences with optimal timing
Includes conditional branching based on user behavior
Generates subject lines optimized for open rates
Covers onboarding, nurturing, re-engagement, and more

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